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Why is Alps’ GAP product more expensive?

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Why is Alps’ GAP product more expensive?

Estimated Reading Time: 1 min read

Compared to others on the market, ours is more expensive… but why? What extra benefits are there? #

Let’s be honest — our GAP insurance isn’t the cheapest out there. And that’s by design.

Some providers focus on offering the lowest price, aiming to meet the basic requirements of a finance agreement or simply to give customers some level of cover. But our approach is different.

At our company, we believe in doing the right thing — and doing it the right way. That principle applies to everything we offer, including GAP insurance.

What sets our product apart? #

  • We offer a generous £125,000 vehicle value limit
  • A claims limit of up to £50,000
  • Fast payouts – we settle claims within 24 hours of receiving all of the necessary documents
  • Most importantly: No Market Value Clause

Let’s talk about that last point, because it matters.

No Market Value Clause #

Many GAP policies include a Market Value clause. That means the payout only covers the difference between the market value of your vehicle at the time of a write-off and the price you originally paid. The problem? Insurers often undervalue the market price, leaving you with a shortfall.

Here’s how that plays out:

Imagine you bought a car for £20,000. At the time of a write-off, its market value is £14,000. If the insurer offers only £12,000, a typical GAP policy with a Market Value clause would only pay out £6,000, leaving you with a £2,000 gap to cover.

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Our policy doesn’t work that way. Without the Market Value clause, our GAP cover would pay the full £8,000 difference, eliminating the shortfall.

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So yes, we’re not the cheapest. But when it comes to real protection, real peace of mind, and doing things the right way, we believe our product speaks for itself.

Learn more about our GAP product
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Updated on November 26, 2025
What concerns are there with GAP?Who does GAP benefit?
Table of Contents
  • Compared to others on the market, ours is more expensive... but why? What extra benefits are there?
  • What sets our product apart?
  • No Market Value Clause

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Auto Legal Protection services Ltd trading as Alps is authorised and regulated by the Financial Conduct Authority (FCA) under firm reference number 300906. You may check this on the Financial services Register by visiting the FCA’s website, www.fca.gov.uk/register or by contacting the FCA on 0800 111 6768. VAT No. 339434877.

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